Campaign Optimization
Running paid ads without proper optimization is like burning cash — you might get some results, but you will never know how much you are wasting. I manage and optimize advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads using a scientific, data-first approach that focuses on one metric above all: profitable return on ad spend. Every campaign I build is structured for testability, with clear hypotheses, controlled variables, and systematic iteration that compounds performance gains week over week. From keyword-level bid adjustments in Google Search to creative rotation in Meta, I optimize at the granular level where the biggest wins hide.
Quick Overview
The Process
Account Audit
Deep analysis of existing campaigns, wasted spend, audience overlap, and conversion tracking accuracy.
Strategy & Structure
Develop a full-funnel campaign architecture with audience segmentation, bid strategy, and budget allocation.
Creative & Copy
Write ad copy, develop creative briefs, and build landing page recommendations for maximum Quality Score.
Launch & Test
Launch campaigns with A/B tests on headlines, creatives, audiences, and bidding strategies from day one.
Optimize & Scale
Weekly optimization of bids, budgets, negatives, and creative rotation — scaling winners and cutting losers.
What's Included
Choose Your Plan
Meet first, pay later. Every plan starts with a free consultation — no upfront payment required.
Starter
Single-platform management for emerging brands.
- One ad platform (Google or Meta)
- Up to $5K monthly ad spend
- Campaign setup & optimization
- Conversion tracking setup
- Monthly performance report
- A/B creative testing
- Retargeting campaigns
- LinkedIn Ads
No payment required
Professional
Multi-platform campaigns for growth-stage businesses.
- Everything in Starter
- Two ad platforms
- Up to $20K monthly ad spend
- Full-funnel campaign structure
- A/B testing framework
- Retargeting & remarketing
- Bi-weekly reports & strategy calls
- Landing page recommendations
No payment required
Enterprise
Full-service paid media for high-growth operations.
- Everything in Professional
- All major ad platforms
- Unlimited ad spend management
- Advanced audience strategies
- Dynamic creative optimization
- Custom attribution modeling
- Weekly reports & strategy calls
- Dedicated Slack channel
No payment required