Tracking & Analytics
Accurate tracking is the foundation of every profitable marketing operation. Without reliable data, you are making decisions in the dark — overspending on channels that underperform and under-investing in the ones that actually drive revenue. I specialize in deploying end-to-end measurement systems built on Google Analytics 4, Google Tag Manager, and server-side tracking architectures that survive ad blockers, iOS restrictions, and evolving browser privacy policies. Whether you are running e-commerce, SaaS, or lead-generation campaigns, I configure data layers, enhanced conversions, and custom event schemas that capture the full customer journey from first click to closed deal.
Quick Overview
The Process
Tracking Audit
Review your current analytics setup, identify data gaps, broken tags, and attribution blind spots across every channel.
Measurement Plan
Define KPIs, event taxonomy, data-layer specifications, and a conversion framework aligned with your business goals.
Implementation
Deploy GA4 properties, GTM containers, server-side endpoints, enhanced conversions, and custom event tracking.
QA & Validation
Run end-to-end testing with debug tools, compare data across platforms, and validate conversion accuracy.
Dashboards & Handoff
Build real-time dashboards in Looker Studio, document every configuration, and train your team on the new setup.
What's Included
Choose Your Plan
Meet first, pay later. Every plan starts with a free consultation — no upfront payment required.
Starter
Essential tracking for small sites and landing pages.
- GA4 setup & configuration
- GTM container with core tags
- Up to 10 custom events
- Basic conversion tracking
- One Looker Studio dashboard
- Server-side tracking
- Enhanced conversions
- Attribution modeling
No payment required
Professional
Complete measurement stack for growing businesses.
- Everything in Starter
- Server-side GTM container
- Up to 30 custom events
- Enhanced conversions (Google + Meta)
- Cross-domain tracking
- Custom attribution model
- Three Looker Studio dashboards
- Dedicated QA & documentation
No payment required
Enterprise
Advanced data architecture for high-traffic operations.
- Everything in Professional
- BigQuery data pipeline
- Unlimited custom events
- Multi-property GA4 architecture
- Consent-mode implementation
- Custom API integrations
- Ongoing support (30 days)
- Team training workshop
No payment required