Fintech Campaign Scaling
Scaled PayScale Finance from $5K to $20K monthly ad spend while improving ROAS from 2.1x to 5.2x. A complete rebuild of campaign structure, audience strategy, and tracking infrastructure made profitable scaling possible.
Project Overview
PayScale Finance
Fintech
Campaign Optimization
8 months
The Challenge
PayScale Finance had their ROAS stuck at 2.1x with a $5K monthly ad budget, and every attempt to scale beyond that threshold resulted in diminishing returns. The campaign structure was flat with broad targeting, creative fatigue was rampant, and there was no proper conversion tracking to feed the algorithms accurate signals. They were essentially flying blind at scale.
The Solution
I rebuilt the entire campaign architecture from the ground up: segmented campaigns by funnel stage and intent level, created advanced audience segments using first-party data and lookalikes, developed a dynamic creative framework with 40+ ad variations tested systematically, and implemented server-side tracking to ensure every conversion was captured and attributed correctly. Each platform received a tailored strategy — Google for high-intent search capture, Meta for prospecting and retargeting, LinkedIn for B2B decision-makers.
The Result
Over 8 months, we scaled monthly spend from $5K to $20K while ROAS improved from 2.1x to 5.2x. CPA dropped by 35% even as volume increased 4x. Total revenue attributable to paid campaigns grew by 280%, and the server-side tracking setup ensured the ad platforms received accurate conversion data to optimize against.
Key Results
5.2x
ROAS
4x
Spend Scaled
-35%
CPA Reduction
+280%
Revenue Growth
We tried scaling our ads three times before and failed every time. DigiTitan AI rebuilt everything from scratch and we went from $5K to $20K monthly spend while more than doubling our return.
Nadia Rahman
CMO, PayScale Finance